In its original Latin form the word probe was “probare” meaning to test. In the mid 17th century it became “proba” meaning proof.
It is also the root of the word “probably”.
In the business world, sales and marketing professionals generally prefer “proof”’ that a concept will work and rarely want to hear the phrase, “that will probably work”.
Probe Strategies – About Us
We are a full-service specialty-marketing firm that uses sound measurement techniques, combined with roughly 100 years of proven marketing expertise, to help our clients grow and prosper.
Our business is to remove the “probably” and give you plenty of the “proof”. We are a team of seasoned marketing professionals fueled by a passion for research-driven strategies. We are experts at probing. We are skilled at strategizing. And our specialty: delivering.
Less guess work. More yes work.
We call it Investigative Marketing. And we apply it to a variety of important areas.