Probe Strategies – Branding

Much like a forensics expert looks at fingerprints and human DNA to solve a crime, Probe uses the human experience to fuel brand building. We use a proprietary brand audit process to understand emotions, experiences, needs and wants of a customer or product user. We are veterans at gathering insights and recommending strategies for weaving them in to a complete brand experience.

Data Collection

Our team of veteran researchers have built and managed hundreds of surveys, polls, focus groups and other primary and secondary research engagements. We find the data, we interpret the data, and we help guide our clients through the process of making the data meaningful and useful.

Marketing Communications

Armed with thorough insights about the customer and the marketplace, we help our clients develop effective sales and marketing campaigns. We outline customer touch points and recommend strategies for organizing and managing complete, integrated messaging.

Our Products

Polling • Online Surveys • Focus Groups • Brand Audits • Product Testing Message Testing • Sales and Marketing Strategies • Communications Strategies